Monday 31 October 2016

The Digipak Photoshoot Images


On this blog you can see some of the many pictures I took with my camera the Canon SX710 HS for our Digipak. As mentioned in my before blog, we took these images in West Thamesmead for our Digipak. I used various adjustment settings on the camera in order to get the best shots such as changes in colour, saturation and contrast. My group and I really liked the quality of the images that were rendered and we also had a variety of images we could use for out Digipak such as low angle shots, high angle shots, mid shots, long shots and also a silhouette type shot. I made sure that the artist modelling who was Jacob (King J) was in the right positions for the shits to have the best lighting and best look. Here are the pictures we took for our digipaks.

(Talk About Costume, Lighting and Shot Types)






Friday 28 October 2016

Location shots for Digipak and Music Video



My group and I went to West Thamesmead to look for Locations we could film our music video in and so we can take pictures for our digipak. This location felt like the best location to suit our genre of Hip Hop. On this blog you can see all the picture I took with my camera the Canon SX710 HS. Here are the pictures we took for our location search for the music video and for the digipak.















Tuesday 25 October 2016

Genre Rap/Hip Hop: NWA - Express Yourself (1988) vs 50 Cent - No Romeo No Juliet ft. Chris Brown (2016) Old vs Contemporary Music Videos

https://www.youtube.com/watch?v=u31FO_4d9TY

https://www.youtube.com/watch?v=UFTyeXVQ0Ko

The Dr.Dre music video from 1988 was very simplistic, all it had was some shots and closeups with a little bit or jewellery. The video and the song was mainly trying to send a message about racism. The 50 Cent 2016 music video is more about Girls being presented in a sexual way and they are wearing expensive gold jewellery. The modern music video doesn't have a narrative or a message behind it, its just a video of the artist and some girls for a song.

Both music videos has plenty of close ups of the artist and tries to promote the artist to the audience as the main figure.



Monday 24 October 2016

My Digipak Plan

I have created a 6 Panel drawing plan of what my digipak may look like. This isn't a exact design of what it will look like but it will help me decide what type of pictures I want to take and use and it will help me decide what each panel will be and roughly what it will look like such as the text and and cover etc.

I want to make sure that the record label and King J is promoted throughout the digipak as my aim is to promote the artist and to promote the record label as well as the Album itself. I want the theme of the digipak to be quite dark with clean modern style fonts and high quality photography images. Once my group and I have taken images for our digipak. I will import those images to Photoshop and I will start to edit and create my digipak.

Put the plan picture here:


Saturday 22 October 2016

Genre Hip Hop/Rap - Eminem - My Name Is (1999)

https://www.youtube.com/watch?v=sNPnbI1arSE

The song is about the artists personal life and this is shown in the music video with real people who impacted him and what the lyrics are stating along with visuals.

The music video is to promote himself. There are many shots of the artist who is inside the TV and these two couples are watching him. The artists keeps constantly saying "My Name Is...Slim Shady" and the song is named after him which shows that this music video is all about him and its promoting himself to the audience. The narrative behind the video is about Eminem's life and about the power of music videos how the media is powerful and it affects peoples lives. The artist almost mocks the TV and the media which he is acting inside of.

The video is made to be entertaining and funny so the target audience was for youths and young adults and they can relate to Eminem's life in a funny and more pleasant way. The main aim of this music video is to promote the artist throughout it.

Tuesday 18 October 2016

The Animatics


This is the animatic for our music video. I created this video on Final Cut Pro where I edited in the song too. The drawings were rushed as my group understand our narrative and we know how we are going to film the music video but it just isn't shown very clearly in our animatics. Underneath the drawings we have notes and writings of whats happening in each shot so its much clearer for my group and I to understand the narrative and when we film the music video it will be clearer for the audience.

Friday 14 October 2016

Our Audience Profile



This is our audience profile for King J, this was created by one of our group members James Covill and we decided on who and what our target audience was gonna be.

Friday 7 October 2016

My Group And I Have Made A Mood Board

My group and I have created a mood board in the shape of a pyramid to represent the record label comply "Tri-Angle". The mood board has the Clothings worn by Hip Hop Artists, props used such as Cars, Jewellery and other hip hop artists and usual settings for Hip Hop Music videos. Everyone in my group made this mood board we printed off conventional hip hop pictures and put in on our mood board to help us with a music video idea.

The idea to make an exact 3D pyramids did not work so we decided to leave it as 4 triangle sides.

Wednesday 5 October 2016

Mainstream vs Independent Record Labels

Mainstream Record Labels

The Big Three record labels are the three major records labels. They are:

  • Sony BMG
  • Universal Music Group
  • Warner Music Group
In this blog today I'm going to talk about the Sony BMG Record Label.


Sony BMG Music Entertainment is owned by Sony Corporation. It is one of the biggest music companies. The record label featured some of the Biggest Artists in the world such as the King Of Pop Michael Jackson, Beyonce, Shakira, Britney Spears, Elvis Presley, Calvin Harris and Skrillex as well as many more famous mainstream artists.

                        

Sony Music is a subsidiary of Sony Corporations but it too has many subsidiary record labels such as Columbia Records, RCA Records, Epic Records, Arista Nashville, RCA Records Nashville and Columbia Nashville. Sony BMG have also been involved with many of the biggest music videos such as "Beyonce - Sorry", "Bryson Tiller - Exchange" and "Meghan Trainor - Me Too". This is all shown in the Companies website. 


On their website we also see some pictures of the artists that Sony BMG have worked with or still work with on music videos.


Independent Record Labels

There are many independent record labels. One of these record labels is a UK Independent Record Label called "Boy Better Know". Boy Better Know is an English Record Label mainly associated with Grime. It was founded in London, 2005 by Two brothers JME and Skepta who are both Grime Artists. They created the record label as an independent record label in order to release their own music but the label is now slowly increasing in fame since one of the largest Hip Hop Artists in the world "Drake" recently signed to the label. The current Artists associated with "BBK" are:-


  • Jme
  • Skepta
  • Wiley (2005–present)
  • Jammer (2005–present)
  • Frisco (2005–present)
  • Shorty (2006–present)
  • Solo 45 (2006–present)
  • Drake (2016–present)




Boy Better Know Website


This is the website for Boy Better Know. Its a very simple website and it just shows some music videos that they are involved with and some of the artists that is all. Its a very bland and boring website and you can tell its by an independent record label.










Tuesday 4 October 2016

The Artist Logo That I Have Designed



I have created 3 logo designs from Photoshop for our artist King J. My group and I decided to choose the last logo as our final design as its represents a Triangle which is the name of the record label as well. In the music video my group and I also decided that the hand symbol of a triangle will be used in the video to promote the record label. My group may decide to do a questionnaire and see what the age range of our target audience prefer as the logo.

Monday 3 October 2016

Adorno and Horkheimer


Adorno and Horkheimer are German theorists who came up with the theory of the Culture Industry. Adorno and Horkheimer claim that the media create products and services to meet demands of its audiences and to suit their type of target audiences. The media knows that its audience will want to buy products and they therefore mass produce products for consumers to buy them.

Whether it is TV entertainment, News, Film Industry or Music Industry, they all show traits of using the culture theory in order to make more money as they know consumers will buy products related to their industry. Music artists create products for its consumers to buy, Drake is a Hip Hop artist who has T-shirts with his record label on it to promote himself and to make more profits as well as expanding his fanbase. Drake promotes these products through marketing, he markets and advertises his shirts on his music videos and on is websites to show his fans that they can buy these products. The people wearing the shirts will then automatically promote the artist for free as they are walking around with the logo on the shirt which other people see and it expands Drakes audience and fanbase because of the power of word of mouth.

These large companies produce products and then promote it to the audience in a way to make the audience feel they need this product. This makes them buy the product as they make it appealing and they make the product feel like it is most wanted.