The development of technology has converted music videos from what they were before into the music videos we see today. Music videos have been around since 1920s. There were many Jazz musicians that had short films to promote their music and make their music more entertaining and visually interesting for the audience, artists like Bessie Smith had short films with their music.
In 1965, Bob Dylan's Subterranean Homesick Blues was a part of the film Don't Look Back and it was considered as the starting of modern music videos.
Before the current music videos, videos for music was just a live performance which eventually changed into a a video which illustrates the song.
In the 1970s the Record industry discovered that TV Shows can be used to promote their music artists and its a great opportunity to use the TV Shows. They focused on producing short "Promos" these music videos started replacing the live performances of artists on the TV Stage. These videos then started using special effects to enhance the viewing of their content for the audience, music videos started having split screen, filters, CGI and Colourisation etc.
In 1975 Queen released Bohemian Rhapsody which was a ground breaking video. This music video was marked the beginning of the music video era and it set the language for visual effects on music videos. This video is actually considered one of the first videos to use advanced visual effects. Official Music videos use the combination of live performances and set performances.
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