Evaluation 4

What have you learned from your audience feedback?

The audience feedback is very helpful and it truly helped me on how to improve my digipak and advert as well as my music video. The feedback given to us was from our class mates and our teachers and this was actually very helpful as the people in our class mate are actually the target age for our audience so therefore the feedback we received was actually from our target audience who we aim to sell our music video to.

The feedback we received were either positive and negative. The positive feedback helped us understand what we were doing well and what we should do more of if our audience enjoys it. The negative feedback helped us understand what we need to do or what we need to improve on, that way we can diversify our target audience even further and attract more consumers if a more variety of people will enjoy the content and the quality of my products.

The audience feedback also informed me that various types of people have various opinions doe to personal circumstances and that is why you cannot please every person that is your target audience but what I can do is make the audience more broader and attract various types of consumers.

Evaluation 3

How effective is the combination of your main product and ancillary texts?

     

Evaluation Part 3 - How effective is the combination of your main product and ancillary texts? from Ghanshyam Shiyani

Evaluation 2

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation 1

How did you use media technologies in this construction and research, planning and evaluation stages?

There was many types of media technologies which I used in order to produce my music video for this project. Technology helped me with the research, planning, construction and even the evaluation.

In the planning stage we had a drawn plan of how we wanted our music video to look like. With the aid of technology my group and I were able to turn our drawing into an animatic video showing what our music video will look like. This helped us analyse what shots go where with the song lyrics. I made the animatics by scanning our drawings into the iMac and then using the editing software Final Cut Pro X to make the drawings into an Animatic Video.

The internet and social media sites such as YouTube were used when I was researching music videos and music artists when my group and I were in the stage of choosing our song. I also used it to research digipaks of real artists in the same genre and this technology helped me create my digipak which I created on Adobe Photoshop which is an image manipulating software.

The construction stage of this project was where I used the most technology to accomplish the tasks in hand. Filming all the shots were done with DSLR Cameras and my Canon SX710 HS Camera. We gained various skills using different cameras and got to use various types of equipments as well to accomplish the shots we needed. We then used the SD cards to store the footage, transferred them to the iMacs and then edited them on Final Cut Pro X. Final Cut Pro allowed us to editing the colour, add transitions, cut the clips and add text onto the footage which helped us create the final music video we have. The use of the latest and top quality technology helped us produce a high quality video with high resolution and image quality.

For the evaluation stage I will be using technology as well such as Final Cut Editing Software, Prezi and a powerpoint presentation. This makes the evaluation more visually interesting as well as informative.

Final Music Video Fedback

This is the feedback my group and I received on our final music video. The music video has definitely  improved from the first draft but it look like it can still be improved for some people but as its a class feedback many people have different options and that why their feedback varies depending on their own personal views. However the feedback we receive is very useful and it helps us understand on the spots we can improve on and develop.

Genre Rap/Hip Hop: NWA - Express Yourself (1988) vs 50 Cent - No Romeo No Juliet ft. Chris Brown (2016) Old vs Contemporary Music Videos

https://www.youtube.com/watch?v=u31FO_4d9TY

https://www.youtube.com/watch?v=UFTyeXVQ0Ko

The Dr.Dre music video from 1988 was very simplistic, all it had was some shots and closeups with a little bit or jewellery. The video and the song was mainly trying to send a message about racism. The 50 Cent 2016 music video is more about Girls being presented in a sexual way and they are wearing expensive gold jewellery. The modern music video doesn't have a narrative or a message behind it, its just a video of the artist and some girls for a song.

Both music videos has plenty of close ups of the artist and tries to promote the artist to the audience as the main figure.

Genre Hip Hop/Rap - Eminem - My Name Is (1999)

https://www.youtube.com/watch?v=sNPnbI1arSE

The song is about the artists personal life and this is shown in the music video with real people who impacted him and what the lyrics are stating along with visuals.

The music video is to promote himself. There are many shots of the artist who is inside the TV and these two couples are watching him. The artists keeps constantly saying "My Name Is...Slim Shady" and the song is named after him which shows that this music video is all about him and its promoting himself to the audience. The narrative behind the video is about Eminem's life and about the power of music videos how the media is powerful and it affects peoples lives. The artist almost mocks the TV and the media which he is acting inside of.

The video is made to be entertaining and funny so the target audience was for youths and young adults and they can relate to Eminem's life in a funny and more pleasant way. The main aim of this music video is to promote the artist throughout it.

My Group And I Have Made A Mood Board

My group and I have created a mood board in the shape of a pyramid to represent the record label comply "Tri-Angle". The mood board has the Clothings worn by Hip Hop Artists, props used such as Cars, Jewellery and other hip hop artists and usual settings for Hip Hop Music videos. Everyone in my group made this mood board we printed off conventional hip hop pictures and put in on our mood board to help us with a music video idea.

The idea to make an exact 3D pyramids did not work so we decided to leave it as 4 triangle sides.

Music Video Director Research - Director X

Director X - Music Video Director Research

 

Genre - Hip Hop: Wale - My PYT

https://www.youtube.com/watch?v=aRGzlvOuigc

The music videos starts with bright colourful text showing the Artists name and the name of the song.  It then starts with shots of a woman and the artist which pans and jump cuts between each other so it synchronises well with the beat of the music, this shows the use of editing in this video. It then shows a mid shot of the artist saying his name "Wale" which shows the record labels demands in promoting the artist and this supports Godwins Theory. There are also many shots with women showings notions of looking and it shows women in a sexual way. There are also many close up and panning shots of women models and of the artist wale singing the song showing the audience that this is his song. There is a panning birds eye shot of the artist laying down and singing the song. The artist is taking about women and their body in the narrative and the visuals are also very well linked showing the body of a model and showing many shots of these models, these shows the link between lyrics and visuals. The shots stay for longer when the beat and tone of the music goes slow but when the pace builds up there are faster cuts between shots showing the synchronisation of the audio and visuals.

The whole music video is just set outside a mansion and near the pool showing the artists wealth which is common in the hip hop genre. All the people in the video are wearing bright colourful clothes which makes the video different from other music videos in this genre and it stands out more. Theres also a high angle shot showing the artist with his cars and wearing gold jewellery again showing his wealth. Theres also a seen with one of the models who has a projector shines on her showing various colours and effects which makes the video more interesting visually. Slow motion was also used on some of the shots of the models, such as the one in the bath tub which shows the sexual symbolism of women in the video.

International Music - Genre World/Hip Hop: Shide Boss - Women Music Video Analysis

https://www.youtube.com/watch?v=ZEy2LQAEqBk

The name of the song is the big giveaway to the audience on what this music video will consists of and that is women. The video has various shots of different women who are being sexualised with close ups shots throughout the video. The video starts with a Birdseye shot of the city London and then a low angle shot behind a woman who is walking into a club. This again sexualises the woman for the music video. There are then many close ups and shots of the artists who is wearing a gold chain to show his wealth and the shots of the artists and the women constantly cut between each other to link with the lyrics.

The use of various lighting and transitions is what makes the video visually interesting and this can be used when my group and I make our music video. Slow motion is also used on the shots of the women and that way they are sexualised a bit more and this proves Goodwins theory with females in music videos.

Biography of our Music Video Artist

Artists Name: King J
Age: 19
First Album Name: Born 'N' Bred
Record Label: Tri Angle
First Hit Single: Day 'N' Nite
Born: 13th February 1997 in Brooklyn New York
His Favourite Artists: J Cole, Jay Z and Drake were inspirations to King J as they were the artists that he liked and the type of music he liked.

Background Story: King J is also known as Jacob King and was born and rasied in Brookyln, New York. He grew up with his single mother however as he grew up he became involved in gang activities and started selling drugs. At the age of 15 his best friend was shot jumping infront of a bullet meant for King . His friend had aspired to leave the drug business and become a muscian. Upon dying King thought to take his friend's dreams with him and became a musican. At the age of 18 he finally found a record label Tri Angle and obtained his first hit song Day N Nite.

Clothing:  Designer clothing with Jewellery. Similar to artists like J Cole, WizKid, Drake, Kanye West and 50 cent.
                      

British Hip Hop Artist - Skepta Research

Skepta is a Grime and British Hip Hop Artist. Skepta heavily promotes his record label in his music video through his lyrics or visually through branded clothing saying "Boy Better Know" or "BBK". Skepta usually has a theme of colours in his music videos. Sometimes he wears all white and sometimes all black. Skepta also usually wears a cap as well but his not the type of hip hop artist that wear a lot of jewellery.

 

Skepta ft. Prey Kalidasa - Cross My Heart (Music Video Analysis)(Hip-Hop)

The music video starts of with some high quality cinematography with tracking and panning. Theres a black and gold theme throughout the music video to show his wealth. There was also a panning shot of a Lamborghini again to show his wealth and to show off his car. The whole music video is filmed in a mansion again which shows off the money he has and the music video also features female models in a sexual way which supports Goodwin's theory of how women are represented in music videos. There are many close up of the artists as well as close ups on the female models. Skepta also mentions in his lyrics "I'm with Boy Better Know let the all in" which is promoting his record label and this shows record label demands which supports Goodwin once again. The shots and the scenery are quite receptive in this music video which can make it quite bland and boring.

International Music - Genre Bollywood: Bezubaan Phir Se by Vishal Dadlani, Anushka Manchanda & Madhav Krishna

https://www.youtube.com/watch?v=xutBFUf3LoU

The narrative behind this music video is very clear even though the language is different. The audience sees that there is a group on stage and that there is an audience watching with judges so that this is for some talent show. We see many close ups and shots of the main artists and this makes it obvious for the audience who is the main stars but there are also many long shots and mid shots. The main artists are centred in the middle of all the shots and that shows they are the main star in the video and the main selling point for the record labels.

The pace of the performance builds up with pace of the music as well. The whole music video is in one setting and it can get quite boring as its the same costumes and setting throughout the video.

Genre House Music - Chet Faker - 1998

https://youtu.be/EIQQnoeepgU

This music video is very different from most music videos. It has no shots at all and uses only editing to create it as it is fully animated. The music video doesn't have a narrative which goes against Goodwins theory. The music video starts with the text showing 1998 which is the song name. Theres then various animated patterns which are synchronised well with the beat in the music, such as a sudden high pitch makes the patterns explode like fireworks. The music video shows a man which as we zoom into we see is Chet Faker who is the artist of the song and it shows the Record Label demands as it promotes the artist and Goodwins Theory also suggests this. There are various colours flashing on the patterns but the main theme is black and white. The shot also pans and showing behind of Chet Faker when his walking and it also pans and shows the top of him as well as underneath him. Its created by very simple design of fine line drawings and it looks very interesting as its different to most music videos as its fully animated. At the end of the song we see the artists Chet Faker slowly fade away as the song starts to fade and come to an end.

I like this music video as it looks very interesting and visually interesting. I don't like that the video is just fully edited and it shows no shots or scenes.

Genre Synthpop: Drake - Find Your Love

https://www.youtube.com/watch?v=Xyv4Bjja8yc

The music video starts off with a short narrative scene where the artist Drake explain that this song is about a girl he met. It seems like he has to leave the girl but he wants to see her for one last time and ask her how she feels about him. The music video starts with shots of Drake speaking to a man and it cuts to various shots of this girl in a bikini which displays her in a sexual way and this supports Goodwins Theory of notions of looking and how women are presented. The song then starts and there are many cuts of various shots to synchronise well with the beat in the music. There are many jump cut shots showing Drake the artist which shows the record label demands and shots showing a party and a girl that Drake keeps looking at. Theres then various close up shots of Drakes face when he is singing the song showing the audience that this is his song. We then see shots of Drake in his studio singing which cuts to a shot of him going towards the girl and talking to her. We then see a close up of another guy who doesn't like that Drake is talking to the girl. All these shots relate to the narrative and lyrics of the song showing that Goodwin was right about links between visuals and lyrics in music videos and that there are also a narrative in them too. The song then suddenly cuts and shows a scene where the gang members are talking about Drake and they aren't very happy with him. The song then suddenly starts again with a shot of drake singing. This cut shows that the artist mainly cared about displaying the narrative in this music video compared to showing the actual song.

Some of the shots were filmed at a beach, a house and at a club. There were also many props and lighting effects used on the artist to show his face and props such as smoking and studio equipments. Drake talks about his strong love for this girl and that nothing will stop him, with those same lyrics you see the gang members walk up to Drake and are ready to stop his love, this again shows that this music video has a very strong narrative throughout it. The song then finishes and the music video now again turns into a narrative scene showing that Drake has been captured and the girl he loved killed him. The shots from the bullet then show the worlds "Find Your Love" flashing and appearing on the screen with synchronisation of the gun shots sound showing that this is the song name.

I don't really like this music video as I feel it mainly strongly concentrates on displaying a narrative and storyline behind this song which can be quite boring and annoying for the audience.

International Music - Genre Afrobeats: WIZKID - Ojuelegba

https://www.youtube.com/watch?v=Q7QiLceJSLQ

This music video is on a song called Ojuelegba by WIZKID, it is a Nigerian song in english and the genre is Afrobeats.

The songs starts with the Record Label name in big bold writing and it also says "Legendary Beats" at the start showing the record labels involved in this song and it shows the record label demands which supports Goodwins Theory. The songs starts with a close up of WizKids shoes and then it shows him and big bold white text saying WIZKID and Oujuelegba showing that this is the song name and the artist its by. There are many close ups of the artist which again shows the record label demands as it promotes the artist and there is also  close up shot of the artist singing. Slow motion was also used when the artist goes and sits in the van which just makes the video more visually interesting. In the song he is talking about a his city called Oujuelegba and the shots shown in the music video shows his city and it relates with the narrative. Some of the shots were filmed of the car mirror and this created a nice effect like a fisheye lens.  There were also usage of some handheld shots and low angle shots which looks up at the artist showing that he is the main person in this video and it shows power. Theres then a panning long shot of the artist in a studio showing him singing with a mic and other equipments as prop for the video. Theres also various sliding motion transitions between shots where the camera pans and moves into another shot. Theres then a bird eye shot of the artist playing a piano.

I like this music video because of the many shots it had. I also like the filter used in editing and the narrative behind the music video showing a tour of his city and how he began as a artist in a small studio and the lyrics and the visuals link well. This proves Goodwins theory that music videos have a narrative.

International Music Genre Rap : Imran Khan - Imaginary Music Video Analysis

https://www.youtube.com/watch?v=eBI23_Sjfeo

The video starts off with the logo of the record label and that instantly shows record label demands as it promotes their company. There are many close ups of the artist and the female models he has all around him. The artists is the only male and the rest of the cast and actors are all females who are being sexualised in the video. This proves good wins theory that the sexualisation of women increases the sales and chances of the video being watched by predominantly by the male audience.

There are various shots and tracking camera actions. The camera has a nice lens flare which gives a great effect and the editing is well synchronised with the song such as the cuts and the bass in the music. There were two settings, one in the house in which he wears jewellery thats gold and has the record label logo which is again the promotion part of the video. The video doesn't really have much of a narrative but it is a visually interesting video and has many effects and various shots and scenes.

This artist is a rapper and like the conventions of most hip hop artists and rappers he shows his wealth and fame in the video with his big house and the women he has with him. 

International Music - Genre Rap: Keith Ape - (It G MA) 잊지마 Music Video Analysis

https://www.youtube.com/watch?v=DPC9erC5WqU

This music video consists of many editing with filters, logos and text throughout the video. The video  also has many close ups with all the artists in the song and there isn't really a narrative behind this video. All the camera shots seem to handheld and the the clothing worn by the artists are youth type of clothing which shows their target audience is the youth to watch the much video and listen to the song.

The lyrics and the visuals do link together sometimes when the artist said "I'm a zombie" the use of editing changed the artists eyes and made him look like a zombie. The whole music video i handheld and its very simple and basic and nothing new happens and therefor eat can get very boring and be bland.

Genre House Music: Chet Faker - Gold

https://www.youtube.com/watch?v=hi4pzKvuEQM

The music video starts off with a camera that pans up and tracks these three women who dance in the video while skating. The camera seems o be on a car and is being tracked so it moves with the actresses. There is a lot of lighting used on the three women to make them stand out in the video so the viewer can see them clearly. The music video doesn't have any narrative to it and in some cases it proves Goodwin's theory wrong, such as there's no narrative in the video and the video doesn't show much of a record label demand. However it the video does try to represent females in a attractive way and the video only shows the artist for a brief few seconds. The camera angle changes in the video into a high angle shot looking down on the women.

I feel like this music video is very bland and boring. It has no narrative to it and no interesting visuals. I feel like house music genres doesn't have very well made videos, and my group and I will most probably not pick this genre.