Adorno and Horkheimer are German theorists who came up with the theory of the Culture Industry. Adorno and Horkheimer claim that the media create products and services to meet demands of its audiences and to suit their type of target audiences. The media knows that its audience will want to buy products and they therefore mass produce products for consumers to buy them.
Whether it is TV entertainment, News, Film Industry or Music Industry, they all show traits of using the culture theory in order to make more money as they know consumers will buy products related to their industry. Music artists create products for its consumers to buy, Drake is a Hip Hop artist who has T-shirts with his record label on it to promote himself and to make more profits as well as expanding his fanbase. Drake promotes these products through marketing, he markets and advertises his shirts on his music videos and on is websites to show his fans that they can buy these products. The people wearing the shirts will then automatically promote the artist for free as they are walking around with the logo on the shirt which other people see and it expands Drakes audience and fanbase because of the power of word of mouth.
These large companies produce products and then promote it to the audience in a way to make the audience feel they need this product. This makes them buy the product as they make it appealing and they make the product feel like it is most wanted.
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