As the main editor, director and cinematographer of the music video it was my responsibility to respond to the feedback we received and to improve and develop the music video. I decided on how we can reshoot the film, where we can reshoot and I discussed with Thomas how we can change the costumes worn by the artist to make him suit the genre even further. Before the artist looked like a Grime Artists instead of a Hip Hop artist so Thomas and I decided to make him wear jeans, designer shirts and shoes as well.
The opening scene also looked very grime so that is why I decided to reshoot the scene in Greenwich to make it look more like a sleek hip hop music video.
Now all thats left to do is to edit in the new shots and to respond to the feedback such as play with the lighting and colour as well fix the lip syncing.
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