Saturday 22 October 2016

Genre Hip Hop/Rap - Eminem - My Name Is (1999)

https://www.youtube.com/watch?v=sNPnbI1arSE

The song is about the artists personal life and this is shown in the music video with real people who impacted him and what the lyrics are stating along with visuals.

The music video is to promote himself. There are many shots of the artist who is inside the TV and these two couples are watching him. The artists keeps constantly saying "My Name Is...Slim Shady" and the song is named after him which shows that this music video is all about him and its promoting himself to the audience. The narrative behind the video is about Eminem's life and about the power of music videos how the media is powerful and it affects peoples lives. The artist almost mocks the TV and the media which he is acting inside of.

The video is made to be entertaining and funny so the target audience was for youths and young adults and they can relate to Eminem's life in a funny and more pleasant way. The main aim of this music video is to promote the artist throughout it.

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