Thursday, 22 September 2016

Genre - Hip Hop: Wale - My PYT

https://www.youtube.com/watch?v=aRGzlvOuigc

The music videos starts with bright colourful text showing the Artists name and the name of the song.  It then starts with shots of a woman and the artist which pans and jump cuts between each other so it synchronises well with the beat of the music, this shows the use of editing in this video. It then shows a mid shot of the artist saying his name "Wale" which shows the record labels demands in promoting the artist and this supports Godwins Theory. There are also many shots with women showings notions of looking and it shows women in a sexual way. There are also many close up and panning shots of women models and of the artist wale singing the song showing the audience that this is his song. There is a panning birds eye shot of the artist laying down and singing the song. The artist is taking about women and their body in the narrative and the visuals are also very well linked showing the body of a model and showing many shots of these models, these shows the link between lyrics and visuals. The shots stay for longer when the beat and tone of the music goes slow but when the pace builds up there are faster cuts between shots showing the synchronisation of the audio and visuals.

The whole music video is just set outside a mansion and near the pool showing the artists wealth which is common in the hip hop genre. All the people in the video are wearing bright colourful clothes which makes the video different from other music videos in this genre and it stands out more. Theres also a high angle shot showing the artist with his cars and wearing gold jewellery again showing his wealth. Theres also a seen with one of the models who has a projector shines on her showing various colours and effects which makes the video more interesting visually. Slow motion was also used on some of the shots of the models, such as the one in the bath tub which shows the sexual symbolism of women in the video.

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