Skepta is a Grime and British Hip Hop Artist. Skepta heavily promotes his record label in his music video through his lyrics or visually through branded clothing saying "Boy Better Know" or "BBK". Skepta usually has a theme of colours in his music videos. Sometimes he wears all white and sometimes all black. Skepta also usually wears a cap as well but his not the type of hip hop artist that wear a lot of jewellery.
Skepta ft. Prey Kalidasa - Cross My Heart (Music Video Analysis)(Hip-Hop)
The music video starts of with some high quality cinematography with tracking and panning. Theres a black and gold theme throughout the music video to show his wealth. There was also a panning shot of a Lamborghini again to show his wealth and to show off his car. The whole music video is filmed in a mansion again which shows off the money he has and the music video also features female models in a sexual way which supports Goodwin's theory of how women are represented in music videos. There are many close up of the artists as well as close ups on the female models. Skepta also mentions in his lyrics "I'm with Boy Better Know let the all in" which is promoting his record label and this shows record label demands which supports Goodwin once again. The shots and the scenery are quite receptive in this music video which can make it quite bland and boring.
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