https://www.youtube.com/watch?v=eBI23_Sjfeo
The video starts off with the logo of the record label and that instantly shows record label demands as it promotes their company. There are many close ups of the artist and the female models he has all around him. The artists is the only male and the rest of the cast and actors are all females who are being sexualised in the video. This proves good wins theory that the sexualisation of women increases the sales and chances of the video being watched by predominantly by the male audience.
There are various shots and tracking camera actions. The camera has a nice lens flare which gives a great effect and the editing is well synchronised with the song such as the cuts and the bass in the music. There were two settings, one in the house in which he wears jewellery thats gold and has the record label logo which is again the promotion part of the video. The video doesn't really have much of a narrative but it is a visually interesting video and has many effects and various shots and scenes.
This artist is a rapper and like the conventions of most hip hop artists and rappers he shows his wealth and fame in the video with his big house and the women he has with him.
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