Hip Hop Artists - 50 Cent Research

50 Cent is an American rapper, actor, businessman, and investor. He began selling drugs at the age of twelve during the 1980s, Although he left drug-dealing to pursue a musical career, he was struck by nine bullets in a 2000 shooting due to gang involvement. In 2002, 50 Cent released his Album "Guess Who's Back?" where he was discovered by Eminem and signed by Shady Records, Aftermath Entertainment and Interscope Records. After being discovered by Eminem, 50 Cent then received a lot of fame. 50 Cent now has his own record label G-Unit records and his also the founder of SMS Audio an audio electronics company. 50 Cent has won three awards from six nominations at the annual American Music Awards. His also won 4 Pop Music Awards, 7 Rhythm and Soul Music Awards, 4 AVN Awards, 3 BET Awards, 1 BET Hip Hop Award, 13 Billboard Music Awards and 16 Billboard R&B/Hip-Hop Awards as well as many other awards.

50 Cent has many female models in his music videos and they are usually shown in a sexual way to attract male viewers. 50 Cent also wears a lot of Jewellery known as "Bling" with a lot of sports clothing or expensive designer clothing in his music videos to show his wealth and richness. He also features expensive and luxurious cars in his videos to show his luxurious lifestyle.

50 Cent ft. Chris Brown - I'm The Man (Music Video Analysis)

The music video starts off showing the setting is a high angle tracking shot. The setting is a expensive and big mansion to show the viewers wealth and luxury. There are various shots of inside the house to show how luxurious it looks. We then see close ups and slow motion shots of female models who are represented in a sexual way. This is all done to create a build up until the audience gets to see the actual artist. The audience then gets a small glimpse from behind of the main artist 50 Cent, this is to build up suspense in the Music video as the artist hasn't done a music video in a long time. We then see mid shots and close ups of the artist who is wearing Gold Jewellery and expensive clothing. In between these shots we also see shots of some female models, this is done to attract the male target audience as the models are represented in a sexual way, this supports Goodwin's theory of how women are represented in music videos. The audience then carries on seeing the switch between close ups of the artists and models and then shots of the house the are in. There was also editing used for simple fading transitions between shots and some shots of the female models in slow motion. The music video is filmed and presented in a very high quality and classy way, and this is very commonly done with most hip hop music videos and my group and I want us to present our music video this way as well.