Thursday 22 September 2016

Hip Hop Artists - Dr. Dre Research


Dr. Dre is a American rapper, record producer, and entrepreneur. Dr. Dre has worked with many of the top Rappers such as 2Pac,The D.O.C., Snoop Dogg, Kendrick Lamar, Eminem, Xzibit, 50 Cent and The Game. Dr. Dre does Hip Hop, Gangsta Rap and G-Funk music genres. Dr. Dre has been nominated 20 times and won 6 times the Grammy Awards and he has been nominated 11 times and won 2 times the MTV Video Music Awards. Dr. Dre clothing is usually designer clothing or sports clothing with jewellery sometimes.






Dr. Dre - Still D.R.E ft. Snoop Dogg (1999) (Music Video Analysis)


The music video starts off showing who the production company is. This shows the record label demands and this supports Goodwin's theory. Theres a high angle shot showing some expensive luxury low-riders with female models all inside the cars. Theres also close up of the Gold Alloy Wheels which shows the wealth they have due to the value of their cars. There are many panning, dolly and high angle shots of the cars which is to show the richness, this is very conventional in hip hop music videos. Editing was also used with simple fading transitions between the shots. The music video is filmed and edited in a  high quality way to make the video look smooth and classy. There are also many close ups and mid shots of the artists which is to promote him in the video. The shots of the female models are in slow motion when they are dancing, this is to present them in a  sexual way and it appeals to the male target audience the music video has. The video also has some scenes where two shots are shown in one scene, this was done through editing and it make the video more visually interesting. The rappers in the video are also wearing designer clothing or have gold chains and jewellery.




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