Friday 16 September 2016

International Music - Genre Afrobeats: WIZKID - Ojuelegba

https://www.youtube.com/watch?v=Q7QiLceJSLQ

This music video is on a song called Ojuelegba by WIZKID, it is a Nigerian song in english and the genre is Afrobeats.

The songs starts with the Record Label name in big bold writing and it also says "Legendary Beats" at the start showing the record labels involved in this song and it shows the record label demands which supports Goodwins Theory. The songs starts with a close up of WizKids shoes and then it shows him and big bold white text saying WIZKID and Oujuelegba showing that this is the song name and the artist its by. There are many close ups of the artist which again shows the record label demands as it promotes the artist and there is also  close up shot of the artist singing. Slow motion was also used when the artist goes and sits in the van which just makes the video more visually interesting. In the song he is talking about a his city called Oujuelegba and the shots shown in the music video shows his city and it relates with the narrative. Some of the shots were filmed of the car mirror and this created a nice effect like a fisheye lens.  There were also usage of some handheld shots and low angle shots which looks up at the artist showing that he is the main person in this video and it shows power. Theres then a panning long shot of the artist in a studio showing him singing with a mic and other equipments as prop for the video. Theres also various sliding motion transitions between shots where the camera pans and moves into another shot. Theres then a bird eye shot of the artist playing a piano.

I like this music video because of the many shots it had. I also like the filter used in editing and the narrative behind the music video showing a tour of his city and how he began as a artist in a small studio and the lyrics and the visuals link well. This proves Goodwins theory that music videos have a narrative.


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